ARHT Media Announces Contract for Installations of HoloPresence Technology With NATO Supreme Allied Command Transformation & Deployment of Holograms at Upcoming NATO Technology Training

H-Series HoloPresenceTM display systems, along with ARHT Engine servers for capture, installed in Norfolk, Virginia and NATO’s training facility in Germany

TORONTO, Sep 9, 2021 — ARHT Media Inc. (“ARHT” or “the Company”) (TSXV:ART), the global leader in the development, production and distribution of high-quality, low latency hologram and digital content, today announced a contract with NATO Supreme Allied Command Transformation, the training and development division of NATO, to install H-Series HoloPresenceTM display systems and ARHT Engines at NATO’s two leading training facilities in the US and Germany. In addition, NATO will be showcasing this innovative technology at the NATO Training Technology Conference between Sep 14-16, 2021, attended by training leadership from NATO member countries from around the world.

NATO had been looking into ways to reduce its training-related travel expenses and for more impactful ways to gain access to expertise for training purposes that may be located in another country and unable to be at a training conference or event in person.   ARHT Media’s HoloPresenceTM technology will help NATO achieve both goals – and more.

“We are honoured that NATO has selected our HoloPresenceTM technology to help make instructors that are most in-demand much more efficient by reducing the need for travel,” stated ARHT CEO Larry O’Reilly, “with the added bonus of reducing travel expenses as well as carbon emissions. In addition, the NATO Training Technology Conference will expose our technology to many more NATO countries beyond the US and Germany where we have our first installations.”

“Our technology leadership executives have been extremely impressed with the lifelike experience and lack of latency of ARHT’s HoloPresenceTM technology,” said NATO’s project leader Paul Thurkettle, “we are continually looking to embrace technology to improve efficiencies, reduce costs and provide more compelling and impactful training and our experimentation with ARHT is very exciting.”

About NATO

The North Atlantic Treaty Organization, also called the North Atlantic Alliance, is an intergovernmental military alliance between 28 European countries and 2 North American countries. The organization implements the North Atlantic Treaty that was signed on Apr 4, 1949.

About ARHT Media

ARHT Media’s patented HoloPresence technology is a complete end-to-end solution that creates a sense of presence for audiences – as though the holographic presenter was actually live in the room. With no noticeable latency, ARHT Media makes two-way live communication with a 3D holographic presenter anywhere in the world possible. We can also playback pre-recorded content and 3D animations on our HoloPresence displays to deliver rich holographic experiences. Add to this our capability to stream the same content online on our premium Virtual Global Stage™.

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ARHT Media trades under the symbol “ART” on the Toronto Venture Stock Exchange.

Press Contact
Salman Amin
ARHT Media
[email protected]

Investor Contact
Phil Carlson
KCSA Strategic Communications
[email protected]

This press release may contain “forward-looking information” within the meaning of applicable Canadian securities legislation. Forward-looking information includes, but is not limited to, the intention to exercise convertible securities of the Company; disclosure related to the Company’s sales funnel; the Company’s technology; the potential uses for the Company’s technology; the future planned events using the Company’s technology; the future success of the Company; the ability of the Company to monetize the ARHT Media technology; the development of the Company’s technology; and interest from parties in ARHT’s products. Generally, forward-looking information can be identified by the use of forward-looking terminology such as “plans”, “expects” or “does not expect”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates” or “does not anticipate”, or “believes”, or variations of such words and phrases or state that certain actions, events or results “may”, “could”, “would”, “might” or “will be taken”, “occur” or “be achieved”.  Forward-looking information is subject to known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of the Company to be materially different from those expressed or implied by such forward-looking information, including but not limited to: general business, economic and competitive uncertainties; regulatory risks; risks inherent in technology operations; and other risks of the technology industry.  Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company does not undertake to update any forward-looking information, except in accordance with applicable securities laws.


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