The Rising Use of Holograms in Hybrid Events and How to Take Advantage of It

Holograms. A game-changing concept in the event industry is becoming increasingly popular among brands and organizations that want to create interactive and immersive experiences. Developed back in 1948, this technology was popularized by movies such as Star Wars decades later. Today the idea went from “cool and unimaginable” to an evolved innovative solution allowing presenters to be virtually beamed with 3D effects, allowing event planners to host virtual meetings and conferences, even if keynote speakers are thousands of kilometers away. 

COVID-19 hit the event industry hard, forcing them to shift to virtual environments. This worked for a short while, but we all soon realized these new ways caused issues such as poor audience engagement and low levels of interaction. This, in turn, has inspired entrepreneurs and businesses to start thinking more creatively to take their events to the next level. Enter hologram technology, a revolutionary solution that is completely reshaping the event industry. Holograms enable thought leaders and world-renowned speakers to attend any event, even at the same time, providing an unforgettable way to expand their reach and deepen human connections.

Make Outstanding Events That Will Wow Your Audience

Holograms offer an ideal solution for event planners looking for a sustainable way to include high-profile speakers at their events. With holographic technology, keynote speakers can virtually present their ideas and have live conversations with audiences while eliminating the costs, logistical issues, and environmental impact associated with travel arrangements. Holograms are quickly becoming a popular choice among event marketers because they also offer engaging and fulfilling storytelling for attendees. 

The technology behind hologram presentations is still relatively new, but it has already been used by some of the world’s biggest companies and organizations. For example, in 2012, Digital Domain studio, specializing in VFX for de-aging Hollywood stars in movies, brought Tupac Shakur back to life as an exceptional 3D hologram. In 2015, the Nobel laureate and professor of physics at Stanford University, Karl Wieman, spoke at Nanyang Technological University (Singapore) without leaving the United States. And in 2017, Verizon (USA) and Korea Telecom (South Korea) made the first holographic call using 5G technology.  

Key Benefits of Hologram Technology for Events 

Among the most obvious benefits of using hologram technology, reducing costs and time are the key perks of why businesses are starting to experiment with this technology. Let’s take a closer look at other excellent reasons why you should sprinkle some hologram magic over your next event:

1. Overcome time and geography and bring any speaker to your event

Bring forward the best talent and experts no matter where they are located. By beaming them as a life-sized interactive hologram and enabling them to see and communicate with the audience, the public will connect with the hologram version of the speaker, actually bringing everyone together in the same space. This sense of presence creates a high level of audience engagement that overcomes time and geography.

2. Impress your audience with a truly unforgettable experience 

Holograms are now so evolved they have an impressive level of visual quality. Add to the almost zero latency, and you get an even more realistic projection! Thanks to the interactive potential of holograms, speakers can respond to audience members instantly, creating unique show-stopping moments. The crowd will be completely mesmerized, recording these amazing occurrences with their phones to share and keep talking about this amazing experience long after the curtain drops.

3. Make your brand stand out 

Holography is one of the cutting-edge technologies revolutionizing communication all over the world. For brands that want to establish themselves as leaders in innovation, holograms can help them get a competitive edge. By utilizing this high-tech tool, you can position yourself at the frontier of technology, presenting your company or individual reputation as one that embraces new advancements with enthusiasm. In return, your customers, followers, and partners will recognize and appreciate your forward-oriented approach. 

4. Minimize the negative impact on the environment

In today’s competitive markets, brands that are genuinely sustainable and customer-centric are the ones that will have long-term success. A sustainable brand is more caring and thoughtful about its impact on the world around it, which helps them earn the customer’s trust. With hologram technology, keynote speakers and founders don’t have to travel as often, lessening the ecological costs associated with flying or using other means of traditional transport. Genuinely driven by sustainability, we care about our planet’s resources and we invite brands and organizations to take action. 

Be There As A Hologram

With almost every aspect of our lives now being done or managed remotely, it seems as if video conferencing has become a mundane way to stay connected. The video lacks two very important elements: life-size proportions and body language, both crucial for deeper human connection and captivating storytelling. So why not add something new and exciting to the mix? We believe hologram technology is the perfect addition. Not only can it bring much-needed liveliness and dynamic into your virtual meetings, but it also provides an unparalleled opportunity to create unique and exclusive experiences. 

Here’s where ARHT technology can come in handy. ARHT is short for Augmented Reality Holographic Telepresence, and it provides a safe and cost-effective way to host conferences and events with virtual attendees. Our solutions allow keynote speakers and guests to appear as holograms at any event or at multiple events at the same time from the comfort of their homes or office. 

So, in what ways can brands and organizations integrate ARHT technology into their events?

Skift is one of the largest and most credible news and tourism research sites in the world, and its CEO, Rafat Ali, is a big fan of our hologram solutions. In November 2022, he presented as a hologram at the ICCA Conference in Krakow; and then in December, he moderated a fireside chat with Hilton CEO Chris Nassetta beaming into Skift Global Forum East (SGFE) in Dubai.

For one-off events, top use cases include keynote speeches, fireside chats, and experiential marketing activations. Speaker holograms can even be live streamed to multiple locations simultaneously, as ARHT did for the President of Ukraine Volodymyr Zelensky’s speech in 2021 addressing top tech entrepreneurs, investors, and corporate leaders at Stockholm’s Brilliant Minds, London’s Founders Forum, Amsterdam’s The Next Web, and Paris’ Vivatech from Ukraine.

Another example was at Imperial College Business School for a special event, “Women in Tech: The Inside Story.” Speakers Marily Nika, Google Woman of the Year 2018, Imperial alumna Tracey Welson-Rossman, founder of TechGirlz and co-chair and founder of the Women in Tech Summit, and Diane Morgan, Global MD of Trilogy Education Services and a board member at the Forte Foundation were beamed via hologram from Los Angeles, New York, and London. They were able to actively engage with the host and the audience at the Imperial College to deliver the world’s first holographic university lecture.

In conclusion, COVID after-effects such as Zoom fatigue and lack of audience interaction or activation are becoming a real issue for event organizers, incorporating hologram technology into events could help create truly unforgettable and meaningful experiences. All while cutting down on costs and carbon emissions associated with traveling. Could it be any better?

Whether you’re looking for a way to stand out from competitors or simply want a more efficient way of hosting conferences or meetings virtually, ARHT’s hologram technology provides exactly what you need. Reach out to our team, and we’ll discuss your needs and help you design the most memorable events!

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