President Zelensky to the final frontier: How ARHT Media is using hologram technology to transform the in-theatre experience

When the president of Ukraine, Volodymyr Zelensky, addressed tech leaders and innovators at events in Stockholm, London, Amsterdam and Paris in mid-June from an undisclosed location in his war-torn country, it was via the state-of-art hologram technology of Canadian company ARHT Media.

The live hologram display using ARHT’s HoloPrescence technology gave Zelensky the ability to communicate with emotional resonance as he urged Europe’s tech industry to help him rebuild Ukraine following Russia’s invasion.

“President Zelensky’s speech was incredibly passionate and moving, and our hologram technology made the delivery of his message all the more impactful,” says Larry O’Reilly, CEO of ARHT Media. “As the Ukrainian people face such a challenging time, I am proud to know our technology was able to help amplify his message of resilience and courage on behalf of his country and its people.”

This week ARHT Media is showcasing CAPSULE, its latest touch screen 4K LCD hologram display, to international cinema operators at CineEurope in Barcelona.

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