(this article was originally published in the AV Magazine on April 4, 2024)
About 30 people, including the lord mayor and minister for London, appeared at the real-estate conference in Cannes via an ARHT CAPSULE display to promote the city’s innovation and diversity.
ARHT transported about 30 influential London personalities to the south of France as lifelike ‘holograms’ for the MIPIM real-estate conference.
The collaboration with the UK’s largest operator of Business Improvement Districts (BIDs), Primera, saw the minister for London, Greg Hands, the Lord Mayor of the City of London, artists and business leaders appear in Cannes.
The audience had the opportunity to listen to Hands’ speech – delivered as a hologram via an ARHT CAPSULE.
He said the initiative highlighted London’s position as an epicentre for technology and creative intellect.
“For decades, London has been at the forefront of innovation,” added Hands. “This cooperation between ARHT and Primera is a fantastic demonstration of how the latest advances in technology can help us showcase the capital’s strengths to the world.”
ARHT Chief Executive Officer Larry O’Reilly said: “Our holographic solutions break down the confines of physical space, enabling immersive insights and exchanges that span continents and cultures, reflecting our commitment to innovation and global networking.”
