How Andrew Au Delivered His Keynote As A Hologram at the Electro-Federation Canada’s 2022 Conference

About EFC & Andrew Au

Electro-Federation Canada (EFC) is a national, not-for-profit industry association representing over 220 member companies that manufacture, distribute, market, and sell a wide range of electrical and automation products. EFC members contribute over $10B to the Canadian economy and employ over 43,000 workers in more than 1,400 facilities across the country. EFC empowers the industry with market intelligence, professional development, and a voice for advocacy and standards advancement within a safe, sustainable, and collaborative environment.

Electro-Federation Canada (EFC) wanted sought-after global thought leader, Andrew Au, to speak at their 2022 Industry Conference in Whistler, BC, on digital transformation and culture change. Andrew is a modern business leader who helps global brands respond to digital transformation and successfully manage their millennial workforce. 

However, Andrew was unable to travel. Instead, EFC worked with Speakers’ Spotlight and ARHT to have Andrew beam in as a live hologram, presenting and answering audience questions in real time.

The Solution

Mr. Au was the opening keynote speaker at the Digital Experience: Reworking Work: Getting 2030 Ready seminar and appeared live as a lifelike hologram on stage to over 625 conference attendees situated in the Fairmont Chateau Whistler, BC, having been beamed in from ARHT’s Toronto studios. During the presentation, audience members could ask questions and interact directly with Mr. Au. The result returned incredible impact and engagement, allowing Andrew to present remotely without compromise. 

David Nathaniel, Chairman of the Board Electro-Federation Canada, commented, “ARHT Media’s live hologram display technology was a great experience that generated a lot of feedback from the audience members. I expect to see similar setups at industry events moving forward, given the amount of interaction that took place and the impactful high-quality visual that left nothing to be desired from those participating at the event,” concluded Mr. Nathaniel.

ARHT Media | Case Study: Andrew Au Appears At EFC 2022 As A Live Hologram

The Impact

Andrew Au delivered a captivating and engaging presentation that allowed attendees to interact directly with him as if he were there in person, without having to travel to Whistler. 

“The speaking engagement at the Electro-Federation Canada’s Conference was a great experience and one I hope to see adopted as an industry standard going forward,” stated Andrew Au. “The hologram was high quality, live with no latency, and I could see and hear the audience from the studio. Interacting digitally was a lot of fun and is the closest thing to being physically present. To be able to present to an audience over 2,700 miles away and be home for dinner that same night is a standard that corporations, governments, and other businesses should look to achieve. Given that time is invaluable and that everyone should be doing their part to reduce their carbon footprint, ARHT Media’s hologram technology provides a solution to a problem that millions of people face in their daily lives,” concluded Andrew.

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