Digital technology is bringing many changes across industries, and retail has been one of the sectors that felt this shift the most. The virtual and digital realm is reshaping consumer behavior, raising their expectations for in-store purchases and customized approaches. To stay competitive in this evolving industry, traditional brick-and-mortar retailers must attract potential buyers and deliver a brand story worth sharing. They need to innovate, be creative, and look for solutions that are under-the-radar trends. Otherwise, they will be left behind and forgotten.
To resolve this challenge, our team collaborated with Newtonlab Space on envisioning a game-changing holographic display that takes customer engagement to a whole new level. Guided by the mission of creating an immersive and unforgettable in-store experience that will set your business apart, we made the ARHT Show Window Max™.
With its cutting-edge technology, ARHT Show Window Max™ offers a fresh and immersive perspective on in-store interactions, delivering many benefits that will take your retail business to the next level. This epic-scale display bridges the gap between the physical and digital realms, creating a seamless journey that enhances customer engagement and transforms the buyer’s experience.
Your brain is a supercomputer, processing information at lightning speed. An astounding 90% of that data is visual, and it’s processed 60,000 times faster than text. That’s why our world today is flooded with videos, infographics, and images. That’s why we believe holographic displays are the future.
The numbers tell the tale: digital displays garner a whopping 400% more views than their static counterparts and also significantly boost customer satisfaction by an impressive 46%. Even more, they coax customers to loosen their purse strings, hiking up the average purchase amount by nearly 30%. (source: https://www.risevision.com/blog/how-effective-is-digital-signage)
It’s a no-brainer: dynamic displays win the game, especially the bigger and more dynamic they get. However, ARHT Show Window Max™ goes beyond a visually appealing tool to attract and engage your audience. It offers other business possibilities and applications, such as:
- Interactive and Captivating Storefronts
Traditional storefronts become alive with ARHT Show Window Max™. Through cutting-edge features like AI, augmented reality (AR), and customized content, retailers can create an exciting and dynamic experience for shoppers, igniting a connection with them before they enter the store.
- Seamless Integration
One of the key strengths of ARHT Show Window Max™ is its ability to integrate with a retailer’s existing digital infrastructure seamlessly. This ensures a smooth transition from the digital storefront to the physical store, capturing customer interest and motivating them to continue the discovery stage.
ARHT Show Window Max™ empowers retailers to provide a personalized shopping experience for each customer. By harnessing the power of data analytics and AI, the technology delivers tailored product recommendations, displays relevant promotions, and offers real-time inventory information. This level of personalization bridges the gap between the physical and digital worlds, engaging with buyers, nurturing a deeper connection with them, and creating more personalized shopping activities.
- Omnichannel Shopping
The future of retail lies in the omnichannel approach, where customers can shop seamlessly across various touchpoints. Thanks to its touchscreen feature, ARHT CAPSULE can be used as a check-out selling point in the shop. With ARHT Show Window Max™, customers can interact with products and sales assistants via tablet.
- Data-Driven Insights
ARHT Show Window Max™ empowers retailers with valuable data and insights about customer behavior. This information can be used to refine marketing strategies, improve inventory management, and enhance the consumer experience. These insights allow retailers to make data-driven decisions to provide better services and products.
In the fierce battle for customer attention, businesses are ditching the traditional approach and overused marketing tactics. Instead, they’re harnessing the power of visual media to reel in their audience. Large interactive holographic displays have a magnetic appeal compared to the static posters or billboards of yesteryear.
The potential of ARHT Show Window Max™is truly unbounded. To inspire you, here are a few examples of how you can use this powerful holographic display for your business:
- Fashion Retail
Fashion brands can use ARHT Show Window Max™ to showcase their latest collections through dynamic digital displays that bring a runway feel to wider audiences.
- Real Estate
Make a statement in the real estate game with the power of first impressions. Get up close and personal with every detail, showcasing various furniture and color options. Bring your client’s vision to life by customizing rooms to their preferences, creating their dream space. This visualization capability helps customers make confident purchasing decisions.
- Entertainment & Media
Whether you want to create a concert-like atmosphere, a captivating dance performance, or bring a charismatic keynote speaker with electrifying stage energy, our solution delivers it all. Get ready to bring the energy of multiple talents together, creating a show that will captivate your audience from start to finish.
- Trade Shows
Transform your booth into an unforgettable experience that captivates every visitor. Become the star of every event by showcasing your products in their full glory, complete with intricate details. Engage your audience and captivate their curiosity with an interactive, true-to-size presentation that allows them to immerse themselves and learn more about your products.
- Car Showroom
A car brand or electronics retailer can incorporate ARHT Show Window Max™ to allow customers to explore the features and benefits of their products through immersive AR experiences. Shoppers can compare different models, access reviews, and even receive expert guidance before purchasing. This interactive and informative approach helps customers make well-informed decisions — and have fun while doing it.
- Art & Museum Experiences
Museums, theme parks, and other entertainment venues are pushing the boundaries of immersive experiences. Today, it takes more than just a pretty picture to impress your audience. They want to explore virtual realms where they become a main character, actively participating in a bigger story. Gamification, AI, VR/AR, and other emerging technologies are becoming crucial tools for creating unforgettable adventures and mesmerizing visuals.
Specifications & Features
Finally, let’s take a look at the specs. The default configuration includes three modules, but it’s designed to be modular, with additional modules ranging from three to eight. Powered by ARHT Engine, these panels showcase high-quality video content from one central source. Featuring 86″ transparent LCD screens with a 4K resolution of 3840 x 2160 times four, running at 30 frames per second. Weight-wise, we’re looking at around 140 kg per box panel (420kg for 3-panel / 560kg for 4-panel). The displays support USB and HDMI inputs and come with a public-facing camera, speakers, and content management software. And the 4-panel measurements? Get ready to say “wow”: 436cm x 221cm x 88cm. This is the first holographic display capable of presenting an entire car in its real-life size!
When shooting content for ARHT Show Window Max™, we capture footage horizontally, unlocking more dynamic movement possibilities. With our specialized ARHT Capture Studio setup, we design and add holographic effects using specific lighting techniques that elevate your content. ARHT Show Window Max™ can run on both 110 and 220 volts, adapting to any region and setting everything up is quick and hassle-free. In just 40 to 45 minutes, your ARHT Show Window Max™ is up and running.
Experience That Captivates All Your Senses
ARHT Show Window Max™ offers retailers a powerful tool to bridge the gap between physical and digital shopping experiences, revolutionizing the in-store journey and fostering stronger customer engagement. As consumers continue to seek unique and personalized shopping experiences, retailers should adapt quickly. By embracing innovative technologies like ARHT Show Window Max™, they can remain competitive in the ever-evolving retail landscape.
Reach out to our team of experts, and let us help you bring your customers a truly unforgettable shopping experience!