ARHT partnered with Paramount+ to deliver a Star-Trek-themed hologram experience to the general public at the Paramount+ Summit of Stars. The event took place in London from June 20-July 17, 2022, and featured a series of consumer-led installations, pop-ups, and activations inspired by popular film and TV shows streaming on Paramount+. The activations aimed to draw visitors to the Piccadilly and Leicester Square area in London and allow patrons to enter a recreated set of the iconic transporter from Star Trek Discovery and become a hologram before their own eyes as they “beamed up” just like characters from the show.
Overall, the activation was successful, with over 5,000 visitors coming through The Paramount+ Experience during the two-week opening and over 80% of those visitors engaging with Paramount+’s CAPSULE Star Trek experience. The Star Trek Experience was also a huge hit on social media, resulting in over 4,000 selfie moments being created and boasting an influencer campaign that reached over 3 million users.
ARHT partnered with Paramount+ to deliver a Star Trek themed hologram experience to the general public at the Paramount+ Summit of Stars activation in London, UK.