Marketscale the past present and future of hologram technology

While hologram technology isn’t new, the modern application is night and day from where it started decades ago. To discuss its evolution and applications, Pro AV Today host Ben Thomas chatted with Larry O’Reilly, CEO of ARHT Media, experts in the hologram space.

“The modern era of holograms was really Tupac at Coachella. The interactions created a sensation, and that inspired my company,” O’Reilly shared.

Beyond entertainment, there are many business use cases for hologram technology. O’Reilly explained, “Our focus is on holographic telepresence where people appear life-like with no latency, and it’s changing the medium of digital communications.”

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