TORONTO, CANADA – March 21, 2018 – ARHT Media Inc. (“ARHT” or “the Company”) (TSXV:ART), a global leader in the development, production and distribution of high quality hologram content through its patented Augmented Reality Holographic Telepresence technology, today announced the first deployment of its technology in a cinema location at Cinema Sunshine Ikebukuro, in Tokyo, Japan.
ARHT’s Holographic Telepresence at cinemas will allow movie studios to holoport their biggest stars into the theatre to promote their movies via press events, premieres or in-lobby marketing, either live or through pre-recorded messaging. This will provide vast flexibility and value to the entertainment industry and fans across the globe as they will be able to enjoy the telepresence of their favorite celebrities, while at the cinema.
As a result of deploying ARHT’s technology, cinemas can also use the holographic presentation, telepresence, or both for corporate events or educational programmes, especially at non-peak times, thus increasing the capacity utilization and return on investment at these venues.
“We see great potential to generate additional excitement for our cinema locations, and movies by using ARHT Media’s ground-breaking technology,” said Cinema Sunshine CEO, Shinichi Sasaki, “it feels like a special effect you would see in a movie, which ultimately brings a whole new level of enthusiasm and attraction to movie lovers and ultimately our customer base.”
“The ARHT Media platform provides an incredible opportunity for studios to gain major efficiencies from their biggest asset – a movie’s star – when marketing their movie,” said ARHT CEO, Larry O’Reilly, “and cinemas can generate incremental revenue using it as an advertising platform or to enhance corporate and school programs. Congratulations to Cinema Sunshine for being the first with a permanent installation.”
About ARHT Media
ARHT’s patented Augmented Reality Holographic Telepresence technology is the world’s first complete end-to-end solution for the creation, transmission, and delivery of lifelike digital human holograms. The Company’s technology is protected by U.S. Patent No. 9,581,962.
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ARHT Media trades under the symbol “ART” on the TSX Venture Exchange.
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